What does Freelopers do?
Freelopers is a hybrid web agency bringing design, marketing and engineering together in one team. We deliver HubSpot CRM and CMS consulting and development, custom websites and themes, migrations, automation, headless platforms, integrations and AI solutions. Our work also covers SEO, AEO (Answer Engine Optimization), accessibility, and social media and TV commercials. We work directly with businesses and alongside agency teams, drawing on HubSpot experience since 2017 and international project delivery.
Since when has Freelopers worked with HubSpot?
Our team has worked with HubSpot since 2017. Freelopers took shape as a team in 2020, when we joined the HubSpot Themes Challenge hackathon and created Theme DeLight, one of the HubSpot Marketplace's first free themes. By giving people new to HubSpot a practical starting point for building a website, we helped introduce more users to the platform and contributed to its ecosystem. Freelopers OÜ, our Estonian company, was registered in 2026; the team's experience and collaboration began earlier.
How many projects has Freelopers delivered?
Freelopers team members have collectively contributed to close to 200 web projects through direct client engagements and agency partnerships. That experience spans HubSpot websites, custom web development, integrations and ongoing platform work, with clients mainly in Germany, the United States, Canada and Switzerland, as well as other markets. The figure reflects the team's combined project experience, including work before Freelopers OÜ was registered in 2026.
Which countries does Freelopers work in?
Mainly Germany, the United States, Canada and Switzerland, and beyond those four. The focus markets are Europe and the Middle East, and the team has international delivery experience.
Does Freelopers work with agencies or with direct clients?
Both. Agencies bring Freelopers in for professional support on their own projects, and companies engage the team directly.
What is Theme DeLight, and is it free?
Theme DeLight is a free HubSpot CMS theme created by Freelopers for the HubSpot Themes Challenge 2020 hackathon. It was one of the Marketplace's first free themes, giving newcomers a practical way to explore HubSpot and build their first website with reusable modules and theme settings. It remains available free on the HubSpot Marketplace. Supporting AEO (Answer Engine Optimization) on a site built with DeLight also involves clear answers, useful content, technical access and implementation work tailored to that site.
How customisable is Theme DeLight?
It ships with 33 modules and 11 page templates, plus system templates, all editable through HubSpot's drag-and-drop editor and theme-level settings.
Can you build a custom theme, or only the free one?
Custom, company-specific websites are one of our main areas of work, and most engagements are built that way. If the budget is tighter, Theme DeLight is the other route: extend it for your own site, or use it exactly as it is, free.
Was Theme DeLight part of the HubSpot Themes Challenge?
Yes. Freelopers created and submitted Theme DeLight for the HubSpot Themes Challenge 2020, an online hackathon for building website themes for HubSpot's CMS. The challenge ran from 15 September to 23 November 2020. DeLight became one of the Marketplace's first free themes, helping people new to HubSpot get started without buying a theme. This was an early contribution from our team to making the HubSpot ecosystem more approachable and supporting its growth.
What is Guard?
Guard is Freelopers' website-intelligence product for technical quality, performance, accessibility and AEO (Answer Engine Optimization). AEO focuses on making website content easier for answer engines to understand and use when responding to relevant questions. Guard examines content structure and AI readiness, and tracks brand appearances in answers from engines such as ChatGPT, Gemini and Perplexity. These findings help teams identify improvements and compare observations over time. A readiness score and observed AI visibility are measured separately. Guard's intellectual property is wholly owned by Freelopers OÜ.
What is FreeHub?
FreeHub is a partner operations and project intelligence platform that connects delivery context, ownership, decisions and customer-facing work. It is actively developed.
How quickly does Freelopers reply?
Typically within two business days. The same response time is stated on the HubSpot Marketplace listing.
How does Freelopers handle accessibility?
Accessibility is treated as product quality: it belongs in design, content, code and QA, not in a compliance round at the end. Freelopers' product and accessibility lead is IAAP CPACC certified.
