Freelopers Start a conversation

Technology solutions partner · products · HubSpot · AI

We build products. We engineer connected systems.

Freelopers builds digital products, HubSpot systems, Marketplace assets, Sanity-based headless platforms, and custom integrations for agencies and direct clients.

Explore what we build Discover Guard
Guard evidence Baseline locked
Freelopers redesign · 2026-07-16

Guard turns website change into evidence.

This redesign is a controlled intervention: frozen baseline, versioned changes, and repeated technical and AI-visibility measurements.

6
tracked routes
39
baseline audits
60
AI observations
Before Intervention Over time

Outcomes stay pending until production and repeated visibility windows are complete.

Agency partnerships Technology delivery that strengthens agency strategy, implementation, and client operations.
Direct client work Product, HubSpot, web, integration, and improvement engagements with companies.
HubSpot since 2017 Nearly 500 project contributions across direct work and agency partnerships.
Products & Marketplace Guard, FreeHub, Theme DeLight, and paid and free HubSpot assets.

Freelopers products

We use our own products to sharpen the systems we build for others.

Guard and FreeHub turn our operational experience into software. Theme DeLight and our paid and free modules bring the same product practice to the HubSpot Marketplace.

Flagship product

Guard

Website intelligence for technical quality, accessibility, performance, structured content, and AI-search visibility.

  • Audits
  • Priorities
  • Monitoring
  • Evidence
Discover Guard
Actively developed

FreeHub

Partner operations and project intelligence that helps teams connect delivery context, ownership, decisions, and customer-facing work.

  • Partner operations
  • Project intelligence
  • Shared context
  • AI-enabled
Ask about FreeHub
HubSpot Marketplace · since 2020

Theme DeLight

A flexible HubSpot CMS theme with 1,500+ installs, a 4.8/5 Marketplace rating, 33 modules, 11 page templates, and 14 system templates.

  • HubSpot CMS
  • Drag and drop
  • 1,500+ installs
  • 4.8 / 5
Explore Theme DeLight

Built through delivery

Product thinking grounded in real HubSpot and web operations.

Freelopers has contributed to nearly 500 HubSpot projects through direct client work and technology partnerships with agencies. The product practice began with Marketplace assets in 2020 and now includes Guard and FreeHub.

Since 2017

Working in the HubSpot ecosystem across implementation, modules, themes, migrations, automation, and quality assurance.

Contributed to Nearly 500

HubSpot projects through direct engagements and agency partnerships, with different responsibilities and delivery scopes.

Marketplace practice Since 2020

Paid and free assets shaped by the same modularity, maintainability, accessibility, and implementation concerns we solve for clients.

Technology collaborations
  • InboundLabs
  • Mark Lotse
  • BEE Digital

Names indicate technology collaboration relationships, not exclusivity or formal HubSpot partner status.

Technology delivery

The engineering capabilities behind the products.

Freelopers connects architecture, implementation, content, data, and quality measurement in one accountable delivery model.

01

Product & AI solution development

Architecture and full-stack delivery for SaaS products, internal platforms, and AI-enabled workflows.

See product engineering
02

HubSpot CRM & CMS

Portal architecture, custom modules, migrations, automation, and content operations built for scale.

Explore HubSpot systems
03

Headless web & integrations

Modern front ends, APIs, payment and CRM integrations, and migration paths for complex web estates.

Explore web engineering
04

Performance, compliance & visibility

Guard-guided work across Core Web Vitals, accessibility, technical SEO, structured content, and AI search.

See the evidence method

Public experiment

Can Guard-guided changes increase Freelopers visibility?

The before state was frozen first. Results will be added over time after production release, crawl and index time, and repeated engine-specific measurement windows.

Before frozen 2026-07-16
AI-search mentions 0 / 60 Two successful before windows; 95% interval 0–6.0%.
AI readiness 20 / 100 Corrected homepage baseline before the intervention.
Content structure 38 / 100 Homepage baseline with no detected JSON-LD graph.
Mobile performance 47 / 100 Fresh Lighthouse observation; LCP was 10.14 seconds.
After pending

The result is deliberately blank.

The new theme is the intervention. Technical QA, production measurements, crawl/index time, and repeated AI-visibility windows must happen before a conclusion.

  1. Production technical afterPending
  2. Visibility window 1Pending
  3. Visibility window 2Pending
  4. Case-study conclusionPending
Read the methodology

Before → after → over time

A result is useful only when somebody else can inspect how it changed.

  1. Before state locked

    Production pages, raw HTML, Lighthouse, Guard audits, and two AI-visibility windows were captured before the redesign.

  2. Findings prioritised

    Guard findings were reviewed and translated into explicit performance, accessibility, content, entity, and visibility hypotheses.

  3. Intervention built

    The new HubSpot theme changes the selected core pages while the Theme DeLight holdout remains unchanged.

  4. Technical after

    After production stabilises, the same routes are rechecked for deterministic technical and accessibility outcomes.

  5. Visibility over time

    Frozen prompts and engine-specific measurements repeat after crawl and index time; uncertainty and the holdout remain visible.

Build the product. Engineer the system. Prove the progress.

Start with a product architecture conversation, a HubSpot or web engineering engagement, or a bounded Guard pilot.

Start a conversation