About · Tallinn · working internationally

Product builders and technology partners.

Freelopers builds its own software and helps agencies and companies design, implement, connect, and improve digital systems. We combine HubSpot experience, full-stack engineering, product operations, accessibility, and evidence-led delivery.

Company facts

One legal entity, three distinct milestones.

The founders’ HubSpot experience, the Freelopers product practice, and the current Estonian company are related—but they are not the same date. The public record should keep that history precise.

Company: Freelopers OÜ · Estonian registry code 17440594
Registered: 18 February 2026
Address: Tornimäe tn 5, 10145 Tallinn, Estonia
Delivery model: Agency technology partnerships and direct client engagements
Primary market: DACH, with international delivery experience including the United States
Product ownership: Guard is developed by Freelopers; its intellectual property is owned 100% by Freelopers OÜ

Timeline

Experience first became a product practice, then a company.

Each milestone explains a different part of the current Freelopers proposition.

2017
HubSpot ecosystem work begins
Hands-on work across HubSpot CMS, modules, themes, implementation, migration, automation, QA, and agency delivery.
2020
Freelopers product practice takes shape
Theme DeLight launches on the HubSpot Marketplace and becomes the foundation for a growing paid and free asset portfolio.
2026
Freelopers OÜ is incorporated in Tallinn
The company brings product ownership, engineering delivery, Guard, FreeHub, Marketplace assets, and research activity under one Estonian entity.

Founders

Technical depth and product accountability stay connected.

Clients and agency partners work with the people responsible for architecture, delivery quality, product decisions, and the resulting evidence.

Co-founder & CTO

Serhat Şama

Serhat is a senior full-stack engineer with more than 13 years of experience across enterprise software, HubSpot CMS, product development, integrations, and distributed systems.

Before building Freelopers, he worked on large-scale systems for organizations including Turkish Airlines, the Istanbul Chamber of Commerce, and Akbank. He holds an MSc in Programming and Networks from the University of Oslo.

Architecture
Full-stack engineering
HubSpot CMS
Integrations

Co-founder · Product & Accessibility Lead

Sercan Şama

Sercan works across HubSpot CMS consulting, product operations, quality assurance, accessibility, SEO, business analysis, and client delivery.

He is an IAAP CPACC-certified accessibility professional and a graduate of Bilkent University’s Business Information Management programme, where he ranked second in his department. He contributes to the analysis, product design, and delivery of Guard and FreeHub.

Product operations
Accessibility
QA & analysis
Client delivery

How we work

Flexible relationship. Explicit responsibility.

The same senior team can strengthen an agency’s delivery capability or work directly with a company. The relationship is project-specific and non-exclusive unless a written agreement says otherwise.

Agency technology partnerships

Architecture, specialist engineering, HubSpot implementation, migration, integration, QA, accessibility, and product delivery inside an agency-led engagement.

Direct client engagements

End-to-end work with companies that want to connect product, website, CRM, integrations, content operations, and measurable improvement through one technical partner.

Products and applied research

Guard, FreeHub, Marketplace assets, and evidence-engine work turn recurring delivery problems into reusable software, measurable methods, and potential R&D programmes.

Technology collaborations

Principles

The standards we use when the answer is not obvious.

Evidence before confidence.

We separate what was observed, what is inferred, what is targeted, and what is still unknown.

Architecture should explain ownership.

Technical boundaries are useful when they make responsibility and change safer.

Accessibility is product quality.

It belongs in design, content, code, and QA—not in a final compliance pass.

Work with the people making the system and product decisions.

Tell us what has become difficult to build, operate, explain, connect, or measure. We typically respond within two business days.

Contact Freelopers