Our Story

From Agency Experts to a European Product Studio.

We didn't just wake up and decide to build software. We spent 15 years in the trenches, delivering over 200 enterprise web projects. Then, we decided to fix the industry's biggest broken process.

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The Journey

The Problem with 'Good Enough'

1
The Real Roots

Enterprise Engineering DNA

Our roots go much deeper than traditional web design. Serhat began his career engineering enterprise back-end systems at IBM before diving deep into the HubSpot ecosystem in 2017. Meanwhile, Sercan spent years architecting complex ERP (Enterprise Resource Planning) solutions, mastering the operational pain points of large-scale businesses.

2
2017 — Present

Collaboration with reputable CMS agencies

Since 2017, over 200 web projects have been delivered in collaboration with global and reputable CMS companies (particularly HubSpot), including Germany, the United States, Canada, and Switzerland.

3
2020 — The Convergence

Merging Decades of IT Experience

In 2020, we officially merged our combined decades of IT experience to tackle the limitations of legacy CMS platforms. We participated in the HubSpot Hackathon and built «Theme DeLight» — one of the earliest and most downloaded free themes on the marketplace, designed to solve the clunky nature of legacy templates.

4
The Pivot

Building GUARD

As we continued consulting and collaborating with top-tier global agencies, we noticed a painful pattern. Companies would optimize their SEO and Core Web Vitals, but track these critical updates in scattered PowerPoint slides or forgotten Jira tickets. When a new trend emerged, teams had to start from scratch. The industry lacked a «memory» and a proactive shield. That's when we built GUARD.

Enter GUARD: The Continuous Health Monitor

We engineered GUARD not just as an auditing tool, but as an ecosystem. Inside GUARD, specific AI Gems and Agents continuously monitor dedicated pillars — Technical SEO, Accessibility (A11y), AI Readiness, and Performance. It logs historical improvements in one centralized platform and proactively alerts teams about new trends, eliminating the need for outdated spreadsheets.

The Founders

Meet the Team

Sercan

CEO & Co-Founder

With over 9 years of IT experience, including a strong foundation in complex ERP consulting, Sercan understands the operational bottlenecks of global enterprises. He bridges the gap between deep client pain points and scalable product strategy.

Serhat

CTO & Co-Founder

Bringing 15 years of engineering mastery to the table — from IBM back-end development to advanced HubSpot architecture since 2017. Serhat translates industry friction into flawless, high-performance infrastructure.

Getting Started

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Years on Market
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Enterprise Projects Delivered
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HubSpot Implementations

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