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Our Story

From Agency Experts to a European Product Studio.

We didn't just wake up and decide to build software. We spent 15 years in the trenches, delivering over 200 enterprise web projects. Then, we decided to fix the industry's biggest broken process.

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The Journey

The Problem with 'Good Enough'

1
The Real Roots

Enterprise Engineering DNA

Our roots go much deeper than traditional web design. Serhat began his career engineering enterprise back-end systems at IBM before diving deep into the HubSpot ecosystem in 2017. Meanwhile, Sercan spent years architecting complex ERP (Enterprise Resource Planning) solutions, mastering the operational pain points of large-scale businesses.

2
2017 — Present

Collaboration with reputable CMS agencies

Since 2017, over 200 web projects have been delivered in collaboration with global and reputable CMS companies (particularly HubSpot), including Germany, the United States, Canada, and Switzerland.

3
2020 — The Convergence

Merging Decades of IT Experience

In 2020, we officially merged our combined decades of IT experience to tackle the limitations of legacy CMS platforms. We participated in the HubSpot Hackathon and built «Theme DeLight» — one of the earliest and most downloaded free themes on the marketplace, designed to solve the clunky nature of legacy templates.

4
The Pivot

Building GUARD

As we continued consulting and collaborating with top-tier global agencies, we noticed a painful pattern. Companies would optimize their SEO and Core Web Vitals, but track these critical updates in scattered PowerPoint slides or forgotten Jira tickets. When a new trend emerged, teams had to start from scratch. The industry lacked a «memory» and a proactive shield. That's when we built GUARD.

Enter GUARD: The Continuous Health Monitor

We engineered GUARD not just as an auditing tool, but as an ecosystem. Inside GUARD, specific AI Gems and Agents continuously monitor dedicated pillars — Technical SEO, Accessibility (A11y), AI Readiness, and Performance. It logs historical improvements in one centralized platform and proactively alerts teams about new trends, eliminating the need for outdated spreadsheets.

Explore GUARD
Meet the Founders

Engineers Who Build & Ship

We don't just consult — we architect, code, and deliver. Every product and project carries our engineering DNA.

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CTO & Co-Founder

Serhat Şama

Dedicated Full Stack Developer with a Masters degree from the University of Oslo. Career spans IBM and InboundLabs. Creator of DeLight — one of the most downloaded free HubSpot themes on the marketplace. Multiple HubSpot certifications. Specializes in accessible, high-performance web architectures.

Experience15+ Years in Tech
EducationMSc, University of Oslo
NotableCreator of DeLight Theme
Based inTallinn, Estonia
Node.jsReactGraphQLHubSpot CMSTypeScriptMongoDBJavaAccessibility
CleanShot 2026-03-08 at 14-38-54
CEO & Co-Founder

Sercan Sama

IAAP Certified Web Accessibility Specialist (CPACC) and Certified HubSpot CMS Consultant with deep expertise in SEO, page speed optimization, and QA testing. Over 5 years collaborating with HubSpot agencies and contributing to 150+ HubSpot projects. Co-led the development of Theme DeLight. Background in business analysis, ERP systems, and digital transformation.

CertificationCPACC Web Accessibility
ExpertiseHubSpot CMS & SEO
EducationBSc, Bilkent University
Based inTallinn, Estonia
Web AccessibilityHubSpot CMSSEODigital AccessibilityQA TestingBusiness AnalysisGoogle AnalyticsERP Systems
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Enterprise Projects Delivered
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Whether you need enterprise consulting or want to explore our products, we're ready to help.

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