Freelopers
Get AI-Ready

About · Freelopers OÜ · Tallinn

Technology partners and product builders.

Freelopers builds its own software and helps agencies and companies design, implement, connect, and improve digital systems. We combine HubSpot experience, full-stack engineering, product operations, accessibility, and evidence-led delivery.

Get AI-ReadySee the services

Built from practice.

HubSpot work since 2017. Product and Marketplace practice since 2020. Incorporated in Tallinn on 18 February 2026.

  • Since 2017HubSpot workCMS, modules, themes, migration, automation, QA
  • Team2 foundersEngineering, product, QA and accessibility
  • DeliveryClose to 200HubSpot project contributions
  • Ownership100% Guard IPOwned by Freelopers OÜ

One legal entity, three distinct milestones.

The founders’ HubSpot experience, the Freelopers product practice, and the current Estonian company are related — but they are not the same date. The public record should keep that history precise.

Company
Freelopers OÜ · Estonian registry code 17440594
Registered
18 February 2026
Address
Tornimäe tn 5, 10145 Tallinn, Estonia
Delivery model
Agency technology partnerships and direct client engagements
Focus markets
Europe and the Middle East, with international delivery experience including the United States
Product ownership
Guard is developed by Freelopers; its intellectual property is owned 100% by Freelopers OÜ

Experience first became a product practice, then a company.

Each milestone explains a different part of the current Freelopers proposition.

  1. 2017HubSpot ecosystem work beginsHands-on work across HubSpot CMS, modules, themes, implementation, migration, automation, QA, and agency delivery.
  2. 2020Freelopers product practice takes shapeTheme DeLight launches on the HubSpot Marketplace and becomes the foundation for a growing paid and free asset portfolio.
  3. 2026Freelopers OÜ is incorporated in TallinnThe company brings product ownership, engineering delivery, Guard, FreeHub, Marketplace assets, and research activity under one Estonian entity.

Founders

Technical depth and product accountability stay connected.

Clients and agency partners work with the people responsible for architecture, delivery quality, product decisions, and the resulting evidence.

Co-founder & CTO

Serhat Şama

A senior full-stack engineer with more than 13 years of experience across enterprise software, HubSpot CMS, product development, integrations, and distributed systems. His work focuses on software architecture, reliable integrations, and turning complex technical requirements into maintainable digital products.

  • Architecture
  • Full-stack engineering
  • HubSpot CMS
  • Integrations
LinkedIn profile: Serhat Şama (opens in a new tab)

Co-founder · Product & Accessibility Lead

Sercan Şama

Works across HubSpot CMS consulting, product operations, quality assurance, accessibility, SEO, business analysis, and client delivery. He is an IAAP CPACC-certified accessibility professional. He contributes to the analysis, product design, and delivery of Guard and FreeHub.

  • Product operations
  • Accessibility
  • QA & analysis
  • Client delivery
LinkedIn profile: Sercan Şama (opens in a new tab)

Flexible relationship. Explicit responsibility.

The same senior team can strengthen an agency’s delivery capability or work directly with a company. The relationship is project-specific and non-exclusive unless a written agreement says otherwise.

01

Agency technology partnerships

Architecture, specialist engineering, HubSpot implementation, migration, integration, QA, accessibility, and product delivery inside an agency-led engagement.

02

Direct client engagements

End-to-end work with companies that want to connect product, website, CRM, integrations, content operations, and measurable improvement through one technical partner.

03

Products and applied research

Guard, FreeHub, Marketplace assets, and evidence-engine work turn recurring delivery problems into reusable software, measurable methods, and potential R&D programmes.

Partners · agency collaborations

Technology collaborations with agencies.

Since 2017 we have worked with recognised, high-quality web and HubSpot agencies. Relationships are project-specific and non-exclusive unless a written agreement says otherwise.

  • Germany
  • USA
  • Canada
  • Switzerland
  • Worldwide

The standards we use when the answer is not obvious.

  1. 01Evidence before confidence.We separate what was observed, what is inferred, what is targeted, and what is still unknown.
  2. 02Architecture should explain ownership.Technical boundaries are useful when they make responsibility and change safer.
  3. 03Accessibility is product quality.It belongs in design, content, code, and QA — not in a final compliance pass.

Next step

Work with the people making the decisions.

Tell us what has become difficult to build, operate, explain, connect, or measure. We typically respond within two business days.

Get AI-ReadySee the home page