AI-readable organization facts
Freelopers: verified company and product information.
This page provides concise, crawlable facts for search engines, AI assistants, journalists, partners, and procurement teams.
Last reviewed: 2026-07-16
Organization
- Legal name
- Freelopers OÜ
- Brand name
- Freelopers
- Registered
- 18 February 2026
- Registry code
- 17440594
- Registered address
- Tornimäe tn 5, 10145 Tallinn, Estonia
- HubSpot experience
- Since 2017
- Product and Marketplace practice
- Since 2020
- Website
- https://www.freelopers.com/
- Contact
- support@freelopers.com
- Business type
- Technology solutions partner, software product builder, and HubSpot Marketplace provider
- Commercial relationships
- Agency technology partnerships and direct client engagements
- Primary market
- DACH, with international delivery experience
What Freelopers does
Freelopers designs and builds software products, HubSpot CRM and CMS systems, custom modules and themes, Sanity-based headless platforms, integrations, migrations, automation, and measurement systems. Its improvement work connects accessibility, performance, technical SEO, structured content, and GEO/AI-search visibility.
Freelopers has contributed to nearly 500 HubSpot projects through direct client work and agency partnerships. It is a HubSpot Marketplace provider, not an official HubSpot Solutions Partner.
Products
- Product name
- Guard
- Owner and developer
- Freelopers OÜ; Guard intellectual property is owned 100% by Freelopers OÜ
- Product URL
- https://www.freelopers.com/products/guard
- Category
- Website intelligence, audit, monitoring, task, and reporting platform
- Primary users
- Agencies and the client organizations they support; direct access is planned to expand
- Measures
- Technical quality, performance, accessibility, on-page and technical SEO, structured content, AI readiness, and AI-search visibility
- Does not claim
- Guard does not claim that automated checks prove full legal compliance or that it can automatically fix every website.
- FreeHub
- An actively developed product for partner operations and project intelligence
- Theme DeLight
- A HubSpot Marketplace theme created on 23 November 2020; its direct Marketplace listing reports 1,500+ installs, 16 ratings, a 4.8/5 rating, 33 modules, 11 page templates, and 14 system templates
- Marketplace portfolio
- Paid and free HubSpot modules in addition to Theme DeLight
Founders
- Serhat Şama
- Co-founder & CTO; senior full-stack engineer with more than 13 years of experience across enterprise software, HubSpot CMS, product development, integrations, and distributed systems
- Sercan Şama
- Co-founder, Product & Accessibility Lead; HubSpot, product operations, QA, accessibility, SEO, analysis, and client delivery; IAAP CPACC-certified accessibility professional
Technology collaborations
Freelopers may describe technology collaboration relationships with InboundLabs, Mark Lotse, and BEE Digital. These names do not imply exclusivity, endorsement, or formal HubSpot partner status.
Evidence and research
Freelopers is using its own website redesign as an intervention in the Guard Evidence Engine. The before baseline was frozen on 2026-07-16. The current Delight page is retained as a holdout. Results will be separated from targets and published only after repeated measurements.
Disambiguation
“Guard” on this website refers to the website intelligence product developed by Freelopers OÜ. “Freelopers” refers to the Estonian company Freelopers OÜ and not to a generic category of freelancers.
For corrections to this page, contact support@freelopers.com.