HubSpot CRM & CMS engineering
Portal architecture, custom modules and themes, CRM data migration, workflow automation, and reporting for teams scaling their sales and content operations.
- Portal architecture
- Modules & themes
- CRM migration
- Automation
Services · one accountable delivery team
Complex systems, made operable.
Freelopers develops digital products, HubSpot CRM and CMS systems, Sanity-based headless websites, integrations, and measurable improvement programmes for agencies and companies that need one accountable technology partner.
One delivery loop. Four connected practices.
Strategy, implementation, content operations, and measurement stay connected to the same accountable team.
- 01HubSpotCRM · CMS · automation
- 02WebHeadless · frontend · CMS
- 03IntegrationsAPIs · webhooks · data
- 04EvidenceQuality · accessibility · visibility
Close to 200
HubSpot project contributions through direct work and agency partnerships, delivered since 2017 with clients and agencies mainly in Germany, the US, Canada and Switzerland.
Capabilities · the practices behind the platforms
The practices behind the products.
The same practices support agency delivery teams, direct client engagements, and Freelopers products. Scope and ownership stay explicit from the first architecture decision.
Sanity-based headless platforms
Fast, maintainable frontends and structured content architectures with Sanity: preview, editorial, deployment, localization, and governance workflows designed together.
- Modern frontends
- Sanity CMS
- Editorial workflow
- Edge delivery
APIs, integrations & migrations
Versioned APIs, webhooks, data transformations, CRM and ERP connections, payment flows, SaaS connectors, and staged replatforming programmes.
- APIs & webhooks
- CRM / ERP
- Payments
- Replatforming
AI-enabled products and improvement
Product and SaaS delivery plus Guard-guided work across Core Web Vitals, accessibility, technical SEO, structured content, security posture, and GEO/AI-search visibility.
- Guard & FreeHub
- Core Web Vitals
- WCAG / EAA
- SEO & GEO
Ways in · agency or direct
Two ways to work together.
Freelopers can operate behind an agency relationship or directly with the company responsible for the platform. In both cases, responsibilities and customer ownership remain explicit.
- 01An agency needs a senior technology delivery partner.We support architecture, implementation, QA, migration, integration, and specialist product work without presenting the relationship as exclusive.
- 02A company wants to work with the builders directly.We connect product intent, content, CRM, implementation, integrations, and measurement through one accountable delivery relationship.
- 03A migration cannot afford an SEO or workflow reset.We inventory URLs, data contracts, redirects, editorial workflows, and cutover evidence before changing the production system.
- 04Quality is discussed but not measured.We establish a baseline, intervention log, repeatable checks, and owner-visible evidence before claiming improvement.
Engagement path · smallest decision first
Start with the smallest decision that reduces uncertainty.
Delivery stays explicit about the current state, the next hypothesis, and what must be true before the scope expands.
- 01Discover and auditMap the architecture, content, data flows, constraints, risks, and ownership boundaries.
- 02Architecture and roadmapDefine system boundaries, migration stages, responsibilities, acceptance gates, and measurable outcomes.
- 03Build and integrateImplement in controlled increments with accessibility, performance, security, and operational checks attached.
- 04Launch and observeVerify the production result, monitor regressions, and let evidence determine the next iteration.
Next step
Bring the architecture diagram nobody wants to open.
We will help turn it into a sequence of decisions the business and the engineering team can both evaluate.